Within the Panasonic marketing department I designed and developed CRT, PTV, LCD, and DLP products for North America, South America and Canada. Our small team translated market and user research from a variety of industries into new product solutions and features. Developing consistent brand images and differentiating them across international markets was challenging but very rewarding.

Daily tasks included :

*In-depth market and competitor analysis.

*Concept development based on market research for company wide presentations.

*A-side 3D surface development for prototyping and injection molded components.

*Color, texture, graphic and UI development.

*Enlist and manage outside design, marketing and OEM contractors to meet product planning and production schedules.

*Approved and maintained quality control within production in various Tijuana manufacturing plants.

*Document design specifications and standards.