The Aquaterra and LifeSmart brands sell through separate online channels but were required to use a common shell tool and components. This made differentiation between the two brands difficult but important.

By developing a new secondary embossing process for the extruded exterior panels, brand-specific patterns could be added without extra tooling cost, providing more brand separation.

The design language uses subtle elevation changes to allow for an easy entry and exit of the spa while also expanding bartop space for drinks cell phones, etc. All five shells in the line-up were prototyped and tested to insure the best possible user experience and minimize potential tooling changes.