The Aquaterra and LifeSmart brands are distributed through separate online channels but were required to share a common shell platform and core components, making effective brand differentiation both challenging and strategically critical. To address this constraint, a secondary embossing process was developed for the extruded exterior panels, enabling the application of brand-specific surface patterns without incurring additional tooling costs and strengthening visual separation between the two product lines.

The resulting design language incorporates subtle elevation changes that improve ease of entry and exit while also expanding functional bartop surface area for personal items such as beverages and mobile devices. All five shell configurations were fully prototyped and rigorously tested to validate ergonomics and user experience, while minimizing risk and potential tooling revisions prior to production.