As the Principle Designer for the Limelight brand, I led the creation of a distinctive design language inspired by contemporary European furniture. The resulting aesthetic—defined by crisp, architectural lines and refined, luxurious seating—repositioned the five-model spa lineup and contributed to record-setting sales performance. A disciplined use of chamfered surfaces and continuous interior geometries allowed for seamless integration of functional elements such as valve landings, speakers, lighting, and water features.

Complementary seating and pillow systems were developed to improve ergonomic performance across a wide range of users while reinforcing the brand’s elevated visual identity. The work generated multiple design patents, strengthening the company’s intellectual property portfolio and providing long-term competitive advantage.